Digital audit

The venue a guest sees on their phone

Evening: a guest is choosing where to dine. They open 2GIS, see opening hours until 23:00, arrive at 22:15 and learn the kitchen closed at ten. The website shows last season's menu, social media has other prices, and the delivery app is missing half the dishes. None of these errors involves the floor team, yet each spoils the impression before the guest sits down.

A digital audit gathers everything a guest sees about you online and cross-checks it. We draw up the checklist after a 30-40 minute briefing: which platforms matter to you, who runs them, what has changed recently.

What we look at

Maps

• The listing on 2GIS and other maps your guests use: address, entrance, opening hours, phone, photos.
• Whether kitchen and dining room hours match what is listed.
• How fresh the photos are and whether they match the room today.

Reviews

• Whether the venue replies to reviews, how fast and in what tone.
• Which themes recur in complaints: waiting, the bill, food temperature, staff attitude.
• Are replies specific or just template thanks.

Website and online menu

• Does the menu open on a phone, are prices legible, are there dishes the kitchen dropped long ago.
• Which languages the online menu is in: Kazakh, Russian, English. Do the versions match in dishes and prices.
• Is the service charge shown alongside the prices.

Booking

• Does the booking button or form work on the website and in the map listing.
• Does a confirmation arrive and does it match the request.

Delivery apps

• Do delivery menus and prices match the dining room menu, are ingredients listed.
• Are there photos, and do they match what reaches the guest.

Why consistency matters most

One outdated figure irritates. Three versions of the same fact undermine trust. If 2GIS, the website and social media list different hours, the guest does not know which to believe and picks a venue where everything adds up. So the report brings all findings into one list of mismatches: address, hours, phone, prices, charge, menu. Next to each mismatch we note where to fix it.

Online menu language

We check which languages the online menu and prices are in, whether versions match and are equally fully translated. We do not assess legal requirements for online menus: that is a question for a lawyer. How menus, price tags and signage look in the venue itself is a separate language compliance audit.

How the audit runs

The mystery guest searches for the venue as a guest would: by name, by "coffee shop nearby" or "restaurant with a summer terrace", on a phone and a computer. We screenshot each platform with the date and time, because listings and menus change, and without a date a mismatch is hard to prove. Then they try what a guest would do: open the menu, press the booking button, place a delivery order up to payment, call the number in the listing. If the 2GIS number goes to the wrong place, that is a separate item in the report.

Who it is for

• Venues that have recently changed address, opening hours, menu or prices.
• Chains where different people run each outlet's listings.
• Hotels whose restaurant and breakfast details are scattered across several platforms.
• Restaurants whose dining room and delivery app menus long ago parted ways.

What you receive

• A report within 72 hours of completion, checked by a methodologist.
• Screenshots of each platform with date and time.
• A summary of mismatches across all channels.
• A list of recurring review themes and a sample reply to a typical complaint.
• The methodologist's comments: what to fix first.

A digital audit pairs well with a mystery call: together they show everything that happens to a guest before they open the door. For a visit report, see the sample report.

Frequently asked questions